Incorporating ecological values to your business

12
 questions
20 - 45
 minutes
Planet Centric

This pack contains questions to create ideas that aim to impact the core values of your business. Rethink the way that your brand is built from an ethical standpoint and seek the changes that will create an impact.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Incorporating ecological values to your business

What if it celebrated local heritage?

Think about how globalisation is erasing differences between cultures, resulting in a loss of local identity and wisdom.

Incorporating ecological values to your business

What if you made your information public?

Think about being transparent. Let people know about your finances, investment sources, philosophy and future plans.

Incorporating ecological values to your business

What if you kept everything local?

Think about decreasing CO2 emissions by using resources close to you. It doesn’t just apply to materials, but also to human resources.

Incorporating ecological values to your business

What if the power came from the people?

Think about giving your users a real voice in the project. Facilitate shared decision-making and group benefits.

Incorporating ecological values to your business

What if you showed the ecological cost of your idea?

Think about being honest about what it would cost the planet to bring your idea to fruition. It could be a good way of making people conscious of the process.

Incorporating ecological values to your business

What if it was supported by a manifesto?

Think about putting your values down in words. Write an honest piece that describes what kind of beliefs your project supports.

Incorporating ecological values to your business

What if the idea educated people?

Think about giving people facts and information concerning sustainability. Your idea could help people realise how important it is.

Incorporating ecological values to your business

What if the idea made a statement?

Think about turning your idea into a declaration in itself. Pick an issue and wear it as a flag in everything you do.

Incorporating ecological values to your business

What if it responded to a clear need?

Think about meeting the needs of people. Don’t just make to sell.

Incorporating ecological values to your business

What if ethics came first?

Think about creating a company where moral values are essential. Let those values guide your decisions.

Incorporating ecological values to your business

What if you contributed to environmental causes?

Think about compensating for the amount of CO2 and waste we humans produce. Even if it’s not your fault, make a contribution to the common cause.

Incorporating ecological values to your business

What if it got people on the same page?

Think about promoting dialogue and peaceful behaviour. Society is divided enough as it is.

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Incorporating ecological values to your business

¿Y si rindiera homenaje a la herencia cultural local?

Piensa en cómo la globalización está acabando con las diferencias culturales y supone la pérdida de la identidad y sabiduría locales.

Incorporating ecological values to your business

¿Y si la ética fuera lo prioritario?

Piensa en crear una compañía donde los valores morales sean esenciales. Deja que esos valores guíen las decisiones.

Incorporating ecological values to your business

¿Y si indicaras el coste ecológico de tu idea?

Piensa en contar honestamente cómo crear tu idea repercute sobre el planeta, podría ser una buena forma de hacer que las personas sean conscientes del proceso.

Incorporating ecological values to your business

¿Y si hiciera que las personas se pusieran de acuerdo?

Piensa en promover los comportamientos tranquilos y el diálogo, nuestra sociedad ya está lo bastante dividida.

Incorporating ecological values to your business

¿Y si cubriera una necesidad clara?

Piensa en crear algo que las personas de verdad necesiten y vayan a usar. No crees productos solo para obtener beneficios.

Incorporating ecological values to your business

¿Y si la idea educara a las personas?

Piensa en divulgar datos e información sobre la sostenibilidad. Tu idea podría ayudar a que las personas se den cuenta de la importancia de ser sostenible.

Incorporating ecological values to your business

¿Y si la idea estuviera respaldada por un manifiesto?

Piensa en redactar el conjunto de valores que tienes. Escribe un texto sincero que describa las creencias que respaldas con tu proyecto.

Incorporating ecological values to your business

¿Y si contribuyera a descontaminar?

Piensa en compensar la cantidad de CO2 y de desechos que producimos. Incluso si no fueras parte del problema, procura ser parte de la solución.

Incorporating ecological values to your business

¿Y si todo fuera local?

Piensa en reducir las emisiones de CO2 utilizando recursos, tanto materiales como humanos, que estén cerca.

Incorporating ecological values to your business

¿Y si tu información fuera pública?

Piensa en ser transparente. Deja que todo el mundo conozca tu situación financiera, tus inversores, tu ethos y tus planes de futuro.

Incorporating ecological values to your business

¿Y si el poder lo tuvieran las personas?

Piensa en que tus usuarios tengan voz propia dentro del proyecto. Haz que las decisiones comunitarias y las ventajas de grupo sean posibles.

Incorporating ecological values to your business

¿Y si tu idea lanzara un mensaje?

Piensa en convertir tu idea en una declaración de principios. Busca una causa y lucha por ella en cada cosa que hagas.

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