Meaningful brand names

11
 questions
20 - 45
 minutes
Naming

This pack contains questions that will add meaning to your new brand/project name. The questions of this deck will help you look at different ways to communicate your essence with your naming.

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Meaningful brand names

What if it talked about the future?

Think about painting a futuristic scenario with your name. It could be positive or negative, but something your brand believes in.

Meaningful brand names

What if it had to do with the project’s origins?

Think about a name that has to do with the roots and story of your project. “IKEA” is an acronym that includes the name of the founder and the farm where he grew up.

Meaningful brand names

What if it told people about your process?

Think about saying how you do things with your name. It could be like naming a burger joint “Slow cooked”.

Meaningful brand names

What if you gave new meaning to a word?

Think about taking an ordinary word and placing it in a context that gives it a new connotation.

Meaningful brand names

What if it had a double meaning?

Think about adding a hidden message. It could be a word that has two different meanings depending on the context.

Meaningful brand names

What if you created a new term?

Think about using a new word for your project and make it a reference in your industry. I wonder who started the term “eyewear”.

Meaningful brand names

What if it was a technical word?

Think about getting inspiration from science or engineering. It could give your project a very hi-tech and robust feeling.

Meaningful brand names

What if it didn’t make sense within its context?

Think about giving it a random touch. It will help your brand stand out from the rest. “Virgin” is certainly a distinctive name within the company’s sector.

Meaningful brand names

What if you used one of your company values?

Think about using your beliefs to name the project. There’s no better way of being transparent with your audience.

Meaningful brand names

What if it was an inside joke?

Think about creating a connection with your audience through an in-joke only they will understand. You could make fun about a common enemy or refer to a well-known problem in the industry.

Meaningful brand names

What if it was an old-fashioned word?

Think about a word or term that it’s not used so much anymore. It could be the name of an object or a historic site.

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Meaningful brand names

¿Y si fuera un tecnicismo?

Piensa en utilizar palabras especializadas de la ciencia o de una ingeniería. Podría dar un toque metódico o sólido a tu proyecto.

Meaningful brand names

¿Y si usaras uno de los valores de tu empresa?

Piensa en usar tus principios para dar nombre al proyecto. No hay mejor forma de ser transparente con tu público.

Meaningful brand names

¿Y si crearas un término nuevo?

Piensa en crear una palabra nueva para el proyecto y que sea una referencia en tu sector. Me pregunto quién acuñó el término “startup”.

Meaningful brand names

¿Y si tuviera un doble sentido?

Piensa en añadir un mensaje oculto en el nombre. Podría ser una palabra que signifique cosas diferentes en función del contexto.

Meaningful brand names

¿Y si fuera una palabra en desuso?

Piensa en términos antiguos que ya no se usen. Podría ser el nombre de un objeto o de un lugar milenario.

Meaningful brand names

¿Y si tuviera que ver con el origen del proyecto?

Piensa en un nombre que tenga que ver con el origen y la historia de tu proyecto. IKEA es un acrónimo que incluye el nombre del fundador y la granja en la que creció.

Meaningful brand names

¿Y si hablara del proceso?

Piensa en contar la forma en la que haces las cosas con tu nombre, como llamar a una hamburguesería “A fuego lento”.

Meaningful brand names

¿Y si le dieras un significado diferente a la palabra?

Piensa en usar una palabra común en un contexto que le dé una connotación distinta.

Meaningful brand names

¿Y si hablara del futuro?

Piensa en crear un escenario futurista con tu nombre. Podría ser positivo o negativo, pero siempre algo en lo que crea tu marca.

Meaningful brand names

¿Y si fuera un chiste interno?

Piensa en crear una conexión con el público a través de una broma que solo ellos comprenderán. Podrías mofarte de un enemigo común o hacer referencia a alguno de los problemas de la industria.

Meaningful brand names

¿Y si no encajara en su contexto?

Piensa en añadir cierta aleatoriedad. Ayudará a tu marca a destacar. Virgin, por ejemplo, destaca notablemente entre las demás marcas de su sector.

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