This pack contains prompts that will give you the push to create ground-breaking ideas for your activations. The questions of this deck will guide you to think about different topics like time, rewards or challenges.
Try to generate as many ideas as possible.
You'll have time to filter them later.
Think about keeping the client/author secret and non-obvious. Play with the mystery.
Think about using other forms that are not visual. You can use taste, smell, sounds and any other invisible thing.
Think about ways of rewarding your audience for using your solution. Give them points, prices or status.
Think about what you can build in just one hour. From ideation to delivery to launch. Feel the rush.
Think about a social media movement that could engage and gain support. Make it catchy and relevant.
Think about communicating the exact opposite of what you are supposed to say. Use negativity to your benefit.
Think about creating an addiction to your idea. Make it so they have to use it all the time, always coming back for more.
Think about bringing two different perspectives to your idea. Make extremes connect and show their similarities.
Think about changing your audience to the other extreme. If you are targeting young people, focus on old people instead.
Think about how you could make a controversial solution. Make people talk about it.
Think about setting a task for your target group. You could make it collaborative like the Ice Bucket Challenge, or just a global competition.
Think about using your problemas something good, something beautiful. Find beauty in everything.
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Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.
Piensa en desafiar a tu público con una tarea. Podrías hacer que fuera solidario (como el Ice Bucket Challenge) o, simplemente, una competición global.
Piensa en enfrentar dos perspectivas totalmente opuestas en tu idea. Conecta los extremos y muestra sus similitudes.
Piensa en formas de premiar a la audiencia por usar tu solución. Dales puntos, recompensas o estatus.
Piensa en comunicar lo opuesto a lo que ibas a comunicar. Usa la negatividad en tu favor.
Piensa en redirigir tu idea al público contrario. Si estás centrándote en estudiantes, dirígete a jubilados.
Piensa en usar medios que no sean visuales. Puedes usar sabor, olor, sonidos o cualquier otra cosa que no dependa de la vista.
Piensa en lo que puedes construir en tan solo una hora, desde ideación hasta entrega y lanzamiento. Siente la adrenalina.
Piensa en enganchar a tu audiencia. Haz que tu público tenga que usarla todo el tiempo, que siempre vuelvan a por más.
Piensa en una solución que genere polémica. Haz que la gente hable de ella.
Piensa en transformar tu problema en algo bueno, algo bonito. Busca la belleza en todo.
Piensa en mantener en secreto a los autores o a los clientes. No lo hagas obvio. Juega con el misterio.
Piensa en crear un movimiento en las redes sociales que atraiga a tu público y te haga ganar seguidores. Hazlo atractivo y relevante.
Aquí hay otros paquetes que te pueden gustar.
