Mechanisms to attract your audience

12
 questions
20 - 45
 minutes
Innovation

This pack contains questions that will make you reflect on the ways users are consuming products. These questions will enable you to think about attractive ways to sell to your audience.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Mechanisms to attract your audience

What if the idea came as a surprise?

Think about how campaigns tend to come as a surprise. Artists like Drake and Beyoncé release their albums without notice.

Mechanisms to attract your audience

What if the solution was only a tap away?

Think about how you could make the process super easy. Make things happen with just one click/tap.

Mechanisms to attract your audience

What if people could subscribe to the idea?

Think about monthly subscriptions like Spotify, Netflix, Dropbox and Headspace.

Mechanisms to attract your audience

What if you used crowdsourcing?

Think about making your target group contribute to the solution. Use the community wisdom. They could even work out the solution for you.

Mechanisms to attract your audience

What if the idea was sustainable?

Think about how your idea could use less and benefit the planet and society in the long run.

Mechanisms to attract your audience

What if you used the slowness movement?

Think about pausing time and enjoying the process. Instead of getting something as quickly as possible, enjoy the waiting.

Mechanisms to attract your audience

What if the solution used a freemium feature?

Think about creating a solution that has a simple free version, and then some paid premium features.

Mechanisms to attract your audience

What if the value lied in minimising the amount of steps?

Think about an idea that works fast. Skip unnecessary steps. Make it light.

Mechanisms to attract your audience

What if you crowdfunded the solution?

Think about how your audience could come together to fund the solution. They could donate money, time, resources, energy, etc.

Mechanisms to attract your audience

What if the idea was accessible from everywhere?

Think about making your solution work from all locations. When you leave the house, at your work and when you are travelling.

Mechanisms to attract your audience

What if your idea focused on big cities?

Think about massive metropolitan areas where thousands of people live. All ethnicities, religions and lifestyles.

Mechanisms to attract your audience

What if you played with the definition of ownership?

Think about how owning something changed in the past few years. We don’t need mp3s, we have Apple Music.

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Intenta generar tantas ideas como sea posible.
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Mechanisms to attract your audience

¿Y si usaras la corriente que promueve la vida tranquila?

Piensa en tomarte tu tiempo y disfrutar del proceso en lugar de intentar conseguir algo lo más rápido posible. Disfruta de la espera. Únete al slow movement.

Mechanisms to attract your audience

¿Y si el valor estuviera en reducir el número de pasos?

Piensa en una idea que funcione de forma rápida. Sáltate pasos innecesarios. Hazlo más sencillo.

Mechanisms to attract your audience

¿Y si la idea apareciera por sorpresa?

Piensa en cómo las campañas últimamente tienden a sorprendernos. Artistas como Beyoncé publican sus álbumes sin previo aviso.

Mechanisms to attract your audience

¿Y si la idea se financiara con micro-mecenazgos?

Piensa en cómo tu audiencia podría financiar la solución. No tiene por qué ser dinero, tiempo, recursos, etc.

Mechanisms to attract your audience

¿Y si otras personas colaboraran en la solución?

Piensa en hacer que tu público contribuya a encontrar una solución. Usa el conocimiento colectivo. Sírvete del crowdsourcing.

Mechanisms to attract your audience

¿Y si aprovecharas la nueva definición de propiedad?

Piensa en cómo el significado de poseer algo ha cambiado a lo largo de los años. Ya no necesitamos tener un disco para escuchar una canción, tenemos Spotify o Apple Music.

Mechanisms to attract your audience

¿Y si la idea fuera accesible desde cualquier lugar?

Piensa en hacer que tu solución funcione sin importar dónde estés: en casa, en el trabajo, de viaje...

Mechanisms to attract your audience

¿Y si te centraras en las grandes ciudades?

Piensa en áreas metropolitanas masivas donde viven millones de personas, de todas las etnias, religiones y con diferentes estilos de vida.

Mechanisms to attract your audience

¿Y si la idea fuera sostenible?

Piensa en cómo tu idea podría beneficiar al planeta y a la sociedad a largo plazo.

Mechanisms to attract your audience

¿Y si la solución tuviera un modo freemium?

Piensa en crear una solución que tuviera una versión gratuita con posibilidad de acceder a otras funciones que sean de pago.

Mechanisms to attract your audience

¿Y si la gente se pudiera suscribir a la idea?

Piensa en las suscripciones mensuales como las de Spotify, Netflix, Dropbox, etc.

Mechanisms to attract your audience

¿Y si la solución estuviera a solo un clic de distancia?

Piensa en cómo podrías hacer que el proceso sea muy fácil. Haz que las cosas funcionen con tan solo un clic.

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