Visual Resources for Ad Campaigns

12
 questions
20 - 35
 minutes
Campaign

This pack contains prompts that will help you create a fresh new look and guide aesthetic choices that will improve the way your user looks and acts with your campaign.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Visual Resources for Ad Campaigns

What if you could only use images?

Think about communicating with just figures, photos and illustrations. No words. Make the idea expressive and suggestive.

Visual Resources for Ad Campaigns

What if you combined digital and traditional?

Think about mixing these two worlds in just one. Like a magazine with a digital cover.

Visual Resources for Ad Campaigns

What if the idea was suitable for everyone in the world?

Think about a solution that could work on a universal scale. No matter the gender, ethnicity or age.

Visual Resources for Ad Campaigns

What if you couldn’t use design at all?

Think about how you could present a solution with no design. Nothing. Don’t even think about using Helvetica.

Visual Resources for Ad Campaigns

What if you used emojis?

Think about how an emoji could solve your problem.

Visual Resources for Ad Campaigns

What if you involved young talents?

Think about how you could engage upcoming artists, designers and musicians.

Visual Resources for Ad Campaigns

What if you built a pop up space?

Think about what it would sell/show and how that could solve the problem. It could also be a digital space.

Visual Resources for Ad Campaigns

What if the value lied in the visual part?

Think about UX/UI, design and aesthetic. Good ideas need to look good, too.

Visual Resources for Ad Campaigns

What if you only used words?

Think about only verbal communication. No images or illustrations. Solve the problem with just words.

Visual Resources for Ad Campaigns

What if you played with colour?

Think about using colour to your benefit. Maybe it’s about illustrations. Or creating a colour code. Or maybe it’s about colour therapy.

Visual Resources for Ad Campaigns

What if the idea was a how-to manual?

Think about creating a step-by-step guide. Use IKEA manuals as a reference. Make it easy to understand.

Visual Resources for Ad Campaigns

What if you used a metaphor?

Think about a comparison that could help your problem. Exaggerate as much as you want.

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Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.

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Visual Resources for Ad Campaigns

¿Y si involucraras a talentos emergentes?

Piensa en cómo podrías incluir a artistas, diseñadores o músicos que estén empezando.

Visual Resources for Ad Campaigns

¿Y si construyeras un espacio pop up?

Piensa en qué venderías o mostrarías, y cómo eso resolvería tu problema. No tiene por qué ser un espacio físico, podría ser también digital.

Visual Resources for Ad Campaigns

¿Y si jugaras con colores?

Piensa en usar colores para tu beneficio. Podrías incluir ilustraciones o crear un código con colores. Incluso podrías hacer cromoterapia.

Visual Resources for Ad Campaigns

¿Y si solo usaras imágenes?

Piensa en comunicarte solo con formas, fotos e ilustraciones. Nada de palabras. Crea una idea expresiva y sugerente.

Visual Resources for Ad Campaigns

¿Y si solo usaras palabras?

Piensa en una comunicación íntegramente verbal, sin imágenes ni ilustraciones. Utiliza solo palabras en tu solución.

Visual Resources for Ad Campaigns

¿Y si no pudieras usar diseño?

Piensa en cómo presentarías una solución sin diseño alguno. Nada. Ni siquiera en Helvetica.

Visual Resources for Ad Campaigns

¿Y si hicieras que funcione para cualquier público?

Piensa en una idea que pueda funcionar a escala universal, sin que importe el género, la etnia o la edad.

Visual Resources for Ad Campaigns

¿Y si combinaras lo digital con lo tradicional?

Piensa en mezclar estos dos mundos y hacer de ellos uno solo. Por ejemplo, piensa en una revista con una portada que sea una pantalla digital.

Visual Resources for Ad Campaigns

¿Y si crearas un manual?

Piensa en elaborar una guía para hacer algo paso a paso. Usa los manuales de IKEA como ejemplo. Hazlo fácil de entender.

Visual Resources for Ad Campaigns

¿Y si el valor se encontrara en la parte visual?

Piensa en la interfaz, el diseño, la estética... Haz algo bueno y bonito.

Visual Resources for Ad Campaigns

¿Y si usaras metáforas?

Piensa en una comparación que ayude a solucionar tu problema. Exagera todo lo que quieras.

Visual Resources for Ad Campaigns

¿Y si usaras emojis?

Piensa en cómo podrías integrar emojis en tu idea.

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