Using emotions to transmit your essence

11
 questions
15 - 30
 minutes
Naming

This pack contains questions that explore different ways of communicating emotion with your naming. Connect on a whole other level and create a special feeling for your user that will make them never forget.

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Using emotions to transmit your essence

What if it declared your true intentions?

Think about being brutally honest with your name. Say what you want to achieve with it. Like the NGO “Save The Children”.

Using emotions to transmit your essence

What if it was an emotion?

Think about using a feeling associated with your project.

Using emotions to transmit your essence

What if it had to with nature?

Think about taking inspiration from the names of animals, plants or rivers. Make it ooze freedom. Like “Patagonia” did.

Using emotions to transmit your essence

What if it was a compliment?

Think about using positivity. Call it “Handsome” or “Clever”. Choose one that says something nice about your project or your target audience.

Using emotions to transmit your essence

What if you gave it a person’s name?

Think about giving it a human feeling. Give it a human name.

Using emotions to transmit your essence

What if it made reference to something sacred?

Think about using the name of a god or goddess. Use the word for a religious item or ritual. “Nike” is the Greek goddess that represents victory.

Using emotions to transmit your essence

What if it was confusing?

Think about using the name to play mental tricks on people. Use a word that hides information.

Using emotions to transmit your essence

What if your name was an action?

Think about giving a dynamic feel to your name. Include the activity in it. Like “We Work”, the coworking space chain.

Using emotions to transmit your essence

What if it was a greeting?

Think about giving your brand a welcoming and friendly feel. I’m thinking of starting a cat cartoon character brand called “Hello Kitty”. I think it sounds cute. Oh, wait! It’s already taken.

Using emotions to transmit your essence

What if it expressed what you want to be?

Think about using your name to describe your goals. It’s kind of what “Greenpeace” has tried to achieve with its brand.

Using emotions to transmit your essence

What if it gave a pleasant feeling?

Think about using words which have a gentle sound. Try to pronounce it. It should make you feel calm and warm.

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Using emotions to transmit your essence

¿Y si provocara una sensación placentera?

Piensa en usar palabras agradables. Prueba a pronunciarla. Debería transmitirte calma y sosiego.

Using emotions to transmit your essence

¿Y si hiciera referencia a algo sagrado?

Piensa en usar el nombre de una deidad. Haz referencia a un objeto sagrado o ritual. Por ejemplo, “Nike” es el nombre de la diosa griega de la victoria.

Using emotions to transmit your essence

¿Y si le pusieras un nombre de persona?

Piensa en darle carácter humano. Dale un nombre de persona.

Using emotions to transmit your essence

¿Y si fuera una emoción?

Piensa en utilizar un sentimiento asociado a tu proyecto.

Using emotions to transmit your essence

¿Y si fuera un saludo?

Piensa en dar a tu marca un carácter amigable y cordial, como crear una marca con un gato que se llame “Hello Kitty”. Resulta simpático, ¿no?

Using emotions to transmit your essence

¿Y si fuera confuso?

Piensa en jugar con la mente. Usa una palabra que esconda información a primera vista.

Using emotions to transmit your essence

¿Y si estuviera relacionado con la naturaleza?

Piensa en encontrar la inspiración en animales, plantas o ríos. Haz que transmita libertad, como hizo Patagonia.

Using emotions to transmit your essence

¿Y si declarara tus intenciones?

Piensa en ser totalmente transparente y que el nombre sea lo que quieres conseguir.

Using emotions to transmit your essence

¿Y s itu nombre fuera una acción?

Piensa en crear una sensación dinámica con tu nombre. Incluye la actividad en él, como hace We Work, la cadena de espacios de coworking.

Using emotions to transmit your essence

¿Y si expresaras lo que quieres ser?

Piensa en usar tu nombre para describir tus objetivos. Es lo que Save the Children trata de lograr con su nombre (salvar a los niños).

Using emotions to transmit your essence

¿Y si fuera un cumplido?

Piensa en usar la positividad. Llámalo “atractivo” o “listo”. Haz que diga algo bueno de tu proyecto o tu público objetivo.

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