Incentives to engage with your audience

13
 questions
20-40
 minutes
Conversion

This pack contains questions that will help you increase your engagment rate. Reflect on the possible incentives you have to offer your audience and convert.

Let's Get Started

Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

Get first question
Incentives to engage with your audience

What if you made it more exciting?

Think about adding positive emotions to the decision process. Make it more fun and lighthearted.

Incentives to engage with your audience

What if you gave something away?

Think about a small treat or gift. Don’t wait for Christmas.

Incentives to engage with your audience

What if you let people experience it?

Think about giving them the chance to do something. Don’t just tell or show them. Involve them.

Incentives to engage with your audience

What if you gave a tangible example?

Think about clearing up doubts by providing a real-life example. One that explains exactly what you want to convey.

Incentives to engage with your audience

What if you enhanced the beginning and the end of an experience?

Think about making a strong first impression and a memorable finale. Those are the moments that everyone remembers most.

Incentives to engage with your audience

What if you set an expiry date?

Think about reminding your customers when it’s time to renew the product or service. Like “Tontine”, a bedding brand that puts a ‘best before date’ stamp on its pillows as if they were food or medicine.

Incentives to engage with your audience

What if you set a goal to achieve?

Think about laying down a challenge. It could be something to complete or a record to break.

Incentives to engage with your audience

What if you drew attention to the benefits?

Think about focusing on the good things that the person will experience. Let people realise how they will benefit from it.

Incentives to engage with your audience

What if you gave points?

Think about a loyalty programme. Give your customers rewards, badges and status. The better they do, the more they’ll get.

Incentives to engage with your audience

What if you offered the option to upgrade later?

Think about starting small and giving the chance to improve the experience later on. It removes the pressure of having to decide there and then.

Incentives to engage with your audience

What if people could have fun with the experience?

Think about the joy of playing. Add some fun to it.

Incentives to engage with your audience

What if you exceeded expectations through a small gesture?

Think about adding a little something that was not promised or specified. Put a smile on people’s faces.

Incentives to engage with your audience

What if you gave a surprising reward?

Think about something the person won’t be expecting. It doesn’t have to be tangible, you can play with emotions too.

1 of 7
End session

You reached the end of the session!

Here are some other packs you might like.

Playing with the meaning of your narrative

Full of prompts that will make really twist the way you tell your story
12
 questions

Product Or Service Purpose

Learn ways to make current products or services way better for your user
11
 questions

Meaningful brand names

Discover ways to create names that connect
11
 questions

Explore Surprising Formats for Your Idea

Take advantage of new ways of communication
10
 questions
Start Again
Empecemos

Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.

Obtén la primera pregunta
Incentives to engage with your audience

¿Y si regalaras algo?

Piensa en hacer un pequeño obsequio. No tienes por qué esperar a Navidades.

Incentives to engage with your audience

¿Y si superaras las expectativas mediante un pequeño gesto?

Piensa en añadir de forma altruista un pequeño extra que no habías prometido o indicado. Dibújales una sonrisa en los labios.

Incentives to engage with your audience

¿Y si ofrecieras una recompensa sorprendente?

Piensa en incluir al final algo que las personas no se esperen. No tiene por qué ser un bien tangible, puede ser emocional.

Incentives to engage with your audience

¿Y si ofrecieras la opción de mejora a posteriori?

Piensa en empezar por lo mínimo y dar la opción de mejorar la experiencia posteriormente. Así se elimina la presión de tener que tomar una decisión importante en el momento.

Incentives to engage with your audience

¿Y si marcaras un objetivo que hay que lograr?

Piensa en plantear un desafío; podría ser batir un récord o completar algo.

Incentives to engage with your audience

¿Y si lo hicieras más excitante?

Piensa en incluir emociones positivas en la toma de decisiones. Haz que sea más divertido y desenfadado.

Incentives to engage with your audience

¿Y si las personas pudieran divertirse con la experiencia?

Piensa en lo divertido que es pasárselo bien. Haz que sea entretenido.

Incentives to engage with your audience

¿Y si dieras puntos?

Piensa en crear un programa de fidelidad. Ofrece recompensas, insignias y categorías a tus clientes. Cuanto mejor lo hagan, más conseguirán.

Incentives to engage with your audience

¿Y si centraras la atención en los aspectos positivos?

Piensa en centrarte en el lado positivo de la experiencia. Deja que las personas se den cuenta de los beneficios que van a obtener.

Incentives to engage with your audience

¿Y si establecieras una fecha de caducidad?

Piensa en recordar a tus clientes cuándo tienen que renovar el producto o servicio. Como Tontine, una marca de ropa de cama que incluye un sello con la “fecha de caducidad” en sus almohadas, como si fueran alimentos o medicamentos.

Incentives to engage with your audience

¿Y si fuera parte de una experiencia?

Piensa en darles la oportunidad de formar parte de ella. No se la cuentes o muestres, inclúyelas.

Incentives to engage with your audience

¿Y si mejoraras el principio y el final de la experiencia?

Piensa en crear una primera impresión fuerte y un cierre memorable, esos son los momentos que las personas suelen recordar.

Incentives to engage with your audience

¿Y si presentaras un ejemplo concreto?

Piensa en despejar las dudas dando un ejemplo real que ilustre claramente lo que quieres decir.

1 of 7
Terminar sesión

¡Has llegado al final de la sesión!

Aquí hay otros paquetes que te pueden gustar.

Improving processes with artificial intelligence

Apply AI processes to improve your products
11
 questions

Creating an active community

Create strategies that will make your following engage
12
 questions

Business Resilience

Rethink your business for the current crisis
7
 questions

Defining Your Brand Vision

These prompts will help you look at your brand in a holistic way
12
 questions
Empezar de nuevo