Exploring new conversion alternatives

11
 questions
20 - 35
 minutes
Conversion

This pack contains prompts that will help you think of new ways to convert with your audence. What is it that your user really values and how can you create a meaningful conversion?

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Exploring new conversion alternatives

What if people could personalise it themselves?

Think about giving them the option of adding a detail that makes it unique and special for the person or a loved one.

Exploring new conversion alternatives

What if you showed other people’s choices?

Think about using what other people chose or did to help someone make a decision.

Exploring new conversion alternatives

What if you offered different options for different groups?

Think about explicitly showing what options different people might prefer to choose. Like when you go to a restaurant and they offer you vegan selections.

Exploring new conversion alternatives

What if you called it something else?

Think about reframing your idea into something that gets people’s attention. Like a sugar-free yoghurt that was renamed as ‘Sugar Detox’.

Exploring new conversion alternatives

What if you gave people a role to play?

Think about making people active participants. Give them a task or an instruction.

Exploring new conversion alternatives

What if you altered the order?

Think about changing the conventional decision process. Sometimes, new choices arise from merely disrupting the established chain of events.

Exploring new conversion alternatives

What if you gave people more time to think through their choices?

Think about creating a relaxed experience, in contrast to today’s fast pace.

Exploring new conversion alternatives

What if you pointed out a secondary benefit?

Think about making people see positive consequences they might not be aware of.

Exploring new conversion alternatives

What if you added a worse choice to compare with?

Think about making a good option look even better by putting a worse one next to it.

Exploring new conversion alternatives

What if you had the person’s name on it?

Think about personalising the experience. Surprise your customers by calling them by their names. Appeal to their vanity.

Exploring new conversion alternatives

What if you allowed people to make their own choices?

Think about giving them freedom to do things their way. No default settings. Complete power.

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Intenta generar tantas ideas como sea posible.
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Exploring new conversion alternatives

¿Y si alteraras el orden?

Piensa en alterar el proceso habitual para tomar una decisión. A veces, basta con un pequeño cambio para lograr un resultado diferente.

Exploring new conversion alternatives

¿Y si las personas pudieran personalizarlo?

Piensa en darles la opción de añadir algún detalle que haga único al producto o hacerlo especial para las personas o para sus seres queridos.

Exploring new conversion alternatives

¿Y si añadieras una opción peor con la que compararla?

Piensa en hacer que una opción buena destaque aún más comparándola con una mala.

Exploring new conversion alternatives

¿Y si ofrecieras opciones para los distintos grupos?

Piensa en indicar explícitamente qué elegiría cada tipo de persona, como cuando vas a un restaurante y especifican en la carta los platos veganos.

Exploring new conversion alternatives

¿Y si le dieras más tiempo a las personas para que evalúen sus decisiones?

Piensa en crear una experiencia relajada que contraste con el ritmo acelerado de hoy en día.

Exploring new conversion alternatives

¿Y si incluyeras el nombre de las personas?

Piensa en personalizar la experiencia. Sorprende a los clientes utilizando sus nombres. Recurre a la vanidad del público.

Exploring new conversion alternatives

¿Y si lo llamaras de otra forma?

Piensa en reinterpretar tu idea llamándola de otra forma. Como un yogur sin azúcar que se llama “Sugar Detox” [Desintoxicación de azúcar].

Exploring new conversion alternatives

¿Y si las personas tuvieran un papel que interpretar?

Piensa en que las personas sean agentes activos, dales una función o unas instrucciones.

Exploring new conversion alternatives

¿Y si destacaras algún beneficio secundario?

Piensa en señalar otras consecuencias positivas de las que las personas pueden no ser conscientes.

Exploring new conversion alternatives

¿Y si permitieras que las personas tomaran sus propias decisiones?

Piensa en darles la opción de hacer las cosas a su manera, que no haya ajustes preestablecidos. Dales plenos poderes.

Exploring new conversion alternatives

¿Y si mostraras las elecciones de otras personas?

Piensa en utilizar las preferencias o las acciones de otras personas para ayudarles a tomar decisiones.

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